TextLegal provides law firms with a breakthrough sales lead generation application that drives intake and
revenue by meeting new clients in their greatest moments of need using the #1 preferred way to
Developed by and specifically for lawyers, TextLegal’s shortcode technology platform seeks to enable
in need of legal assistance to easily and instantly connect with lawyers who can fight for and achieve
justice on their behalf.
We optimize the advertising spend and increase client intake for law firms by providing exclusive,
easy-to-remember keywords directly related to a firm’s practice specialty. These keywords are linked to
TextLegal’s proprietary short codes and supported by our turnkey technology platform so that law firms
compete more fiercely and realize dramatically better lead generation and client conversion.
Relentless innovation. With the rapid speed of business and life, we
believe law firms should never settle for second best. We’re here to provide faster, more advanced
ways for them to engage with clients and to optimize advertising ROI in today’s text-driven world.
It takes courage and resilience to defend the interests of others. We are passionate about our
product and, equally important, the people who use it.
We believe small steps lead to big wins. One small word in one simple text can open up amazing
Jonathan Merel is Managing Principal of The Law Offices of Jonathan Merel, P.C., a leading
family law firm based in Chicago and founded in 2009. His success as a practicing
complemented by a sharp focus on the business drivers to the legal industry. An innovator
his own practice, Jonathan seeks to have TextLegal be a means for guiding the legal
to the next frontier in client/customer engagement, as text marketing increasingly takes
center stage in our world.
With a background reflecting client side, global consulting and senior management experience, Eliot is
an industry-recognized leader in the world of brands, strategy, design and innovation. His
award-winning work for Fortune 500 clients has contributed to their achieving game-changing market
performance; his senior leadership of agencies helped propel them to global prominence. Eliot began
his career as a practicing corporate attorney at an AmLaw 100 firm.
With over 20+ years in IT and software development, Amgaa plays a key role on the TextLegal leadership
team as its Chief Technology Officer, drawing upon his expertise and that of his team at custom
software engineering firm, iCodice, which he co-founded in 2008 and serves as President and CEO. A
native of Mongolia, he earned his Master Degree in Math and Physics from Tbilisi State University,
Client Development Director
Andrew is a 15+ year pioneer in the digital marketing space, creating cohesive internet marketing
strategies for lawyers and other professionals and entrepreneurial businesses. His deep experience and
digital expertise, reflecting certification in Google Adwords, Google Analytics, and Inbound
Marketing, provide our clients with transparent, predictable and measurable results for the campaigns
he helps craft for them.
Dan is a recognized expert in the field of web-based marketing, having founded Page 1 Solutions in
2001, with a focus on the medical, dental and legal industries. He has written numerous articles on
the subject, and is a frequent guest speaker at law conferences. Prior to founding Page 1, Dan served
as Vice President and General Counsel of Network Affiliates, Inc., a leading full-service marketing
agency for law firms and physicians.
Paul is a nationally recognized expert in the use of local and toll-free numbers in marketing, and is
President of RingBoost.com, the country’s leading provider of custom phone numbers. He has partnered
with hundreds of law firms across the country, and been interviewed on numerous legal marketing
podcasts, including The Rankings Podcast, The Lawsome Podcast and PILMMA’s Grow Your Law Firm.
Inducted into the PILMMA Hall of Fame in 2017, Paul is a regular attendee or exhibitor at industry
conferences where he is also a frequent guest speaker.